Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.4.14
  • Adult Rating: 4+
  • File Size: 127.50 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 505,141 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Your subscription and payment information can be managed in your iTunes account settings.



  • Will delete soon due to ads

    By Wulile
    Still too many ads for free version. I’d pay twenty dollars cash right now to buy for life and turn them off! :(
  • Previously free options now locked behind paywall

    By LINC78
    I’ve had your app for years and it has helped me lose weight in the past. I’ve had my Fitbit connected as well and it was great. Locking what was a FREE feature of the app behind a paywall now, is a BAD move. Terrible and disappointing choice.
  • Mindful

    By Hoola Hoop
    This app has helped me to be more mindful of the number of calories I’m eating in a day. I so appreciate the ability to customize the foods I eat within the app. I also like the bar code scanning feature and the ability to add in my exercise and the impact on calories burned. Well done I say to the developers of this! A friend told me that this app has been helpful to him to lose weight and I can see why. If you’re a person who would benefit from keeping track of what you’re eating then this app could be your answer.
  • Works

    By nickcname
    It’s rly great
  • Love it!

    By One of HIS angels
    Very easy to use! Helps me to keep track of all meals, snacks, and munchies in between while tracking my weight and my progress. I can determine how rigorous of an exercise regimen to maintain, or how many calories to increase or decrease. Great tool for beginners and those serious about losing weight.
  • Maintaining

    By Diet Maintainer
    I love it. I started this program to lose some weight after gaining some when I broke my right foot & was not allowed to put weight on it for 6 weeks; that was 2 years ago. Now I use it to maintain my weight & to make sure I am eating a balanced diet.
  • Great app!!

    By JanLF
    This really does help to see the effect of food and exercise on my weight. Seeing this daily helps me stay on track. It works!
  • Useful and easy to use

    By BinaryPineapple
    The food library is large, with a good variety so logging food is easy. My only wish is that you could measure more foods in Grams or Ounces instead of by cup. Otherwise this is a good app
  • Upgrade is not worth it.

    By Casual 5545
    I bought the upgrade because I wanted the other features it offered. However, the features it said I would get were deceiving. It was not worth the money.
  • Absolutely amazing

    By krazygrl434
    This app is the only thing keeping me on track with my weight loss besides prayers. I have been doing it 3 weeks and have lost ten pounds! I always stay under my calories but if I have the extra I have had cake, mini blizzard, and burgers... as long as you stay under your calories it’s fine! Obviously that is not everyday and I have incorporated fruits, veggies, and lean meats for the most part but I’m just saying you can splurge a little bit sometimes as well! I highly recommend it!!!