Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.1
  • Adult Rating: 4+
  • File Size: 201.70 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 596,373 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Great app

    By An old listener
    Really like the app. It is easy to use and it keeps on adding new features. I especially like the interface with my Apple Watch
  • Great app

    By ChristoWalraven
    Great app! Needs flexibility on amounts of food taken. Instead of # of servings — oz or grams or cups. Would be nice to know what a serving measures. Need to correct or delete my recipes.
  • Great for weight loss but lately has been buggy

    By Shellycris
    First off I wanna say I love this app it has really helped me lose weight by tracking and being aware of what I eat and how active I am! That being said lately it’s been kind of buggy. Not sure how to explain what happens but will try and hope it makes sense, but when I click on something say to enter my food it will pop up and then go away before I have the chance to write anything so I’ll have to click the plus sign again. Also, I used to be able to keep adding my food to my meal and then when I was finished hit done on the top right side. But as of today, 1/16,19, I’ll add a food and then the search menu will close. So now I have to open it again to add the next thing and it closes and I have to keep doing that Over and over until I’m done and it’s really inconvenient. I really believe it’s just a bug that should be looked into, I use this all day long so please please look into it. Not sure if anyone else has complained about this so just wanted to make you guys aware. Besides that I love how easy this app makes it to track my food. I was this close👌🏼 to downloading and paying for weightwatchers right when I found this and I’m so glad i did. So thanks to the people who made this app possible and made my life and weight loss journey that much easier! But please fix the bugs 😅😅😅
  • Photo

    By ATucker81
    I’m not sure how to use my camera to snap a pic of my plate
  • I like it but..

    I notice that when you record your weight loss or even weight gain it decreases the weight far below the daily recommended, which my nutritionist advised against. So I still continue to eat between 1200 & 1400 calories a day. The counter currently wants me to eat 1150 calories.
  • If you're serious about knowing about what you're eating

    By Initials LSD
    This free app does a great job at monitoring and reporting back what you are eating and what the contents of those foods have. Very easy to use.
  • Lose it

    By Wad222
    Great app. Crazy to know how bad some “good” for is for you. Also really helps to show other people what they are eating and why they cant lose the pounds
  • Cheap, easy, free!

    By samdydvm
    Works great!! Tons of information for weight loss here!!
  • Preset Food item entries

    By its helping so fae
    I really like this app but there are so many food item choices on the log that are totally incorrect. Example... something like regular butter is logged as having no fat or calories. There are five choices of regular butter. Three of them may say no fat no calories. Or n/a in all of the nutrient lines. You have to go through all of them to see what is true. If you don’t really know, than you may end up picking one that inaccurate and log your calories and nutritional intake incorrectly.
  • Love Lose It

    By Future excitement
    Love Lose It. So glad I found it!!!