Brrrn is the world's first cool temperature (45°F-60°F) boutique fitness concept and lifestyle brand. The research-driven concept is lead by founders Jimmy T. Martin and Johnny Adamic and is disrupting the fitness landscape by pairing the benefits of routine cool temperature exposure (called mild cold stress) with exercise (called environmental conditioning) to optimize the fitness experience—as well as provide other health benefits, such as burning more calories than in ambient or hotter environments. Brrrn offers the following group exercise programs throughout the week: FLOW (Yoga-Inspired Mobility and Strength Series at 60°F), SLIDE (Core & Cardio Slide Board Series at 55°F), HIT + SLIDE (Slide Board and Dumbbell Circuit Series at 50°F) and HIT (Battle Rope and Dumbbell Circuit Series at 45°F). The flagship studio also includes male and female identifying locker rooms with Nebia showers, an eight-person communal infrared sauna experience and exclusive Brrrn apparel. The Brrrn Coldture™ is a body-positive community that strives for progress, not perfection.